About

We live in a society structured by standards that act as guiding principles. These principles determine what we are meant to like, the ways we are expected to look and behave. Let's face it, most people fall short of the criteria, and are unable to meet the unattainable social standards for life. As a result, many of us have felt like an outcast or rejects. At Fresh Rejects we subscribe to our own guiding principle: Be you; the world will adjust. We operate with the notion that the parts of you that society believes make you a reject, are the very things that make you fresh. We denounce the "one-size-fits-all" model and call on everyone to embrace their individuality. We design apparel for the coolest kids on the block– the Fresh Rejects.